Justin Henry Press Kit
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World Peace. This is professional skateboarder Justin Henry’s personal misson. And he believes the key to accomplishing his mission is championing the youth. Because without the youth, there is no future.
So to celebrate his first signature shoe colorway, we wanted to honor his mission. We created a unique press kit that gave back to his hometown skate community instead of giving swag to editors and VIP’s. We used the budget normally reserved for over-the-top packaging design and trinkets to make a donation to the Big Brothers, Big Sisters of central Ohio, where Justin is from and where he learned to skate, on the behalf of the recipient.
Collaborators: David Steigerwald, Joe Edelman, Justin Henry, Kathy Miranda, Griffin Collins, Zach Sheats, Jamie Hart, Cierra Xaiver